White label website building is at its prime today. Resellers are making the most of this platform and building their own brand. Innovative service providers have been able to leverage these technologies to help millions of individuals who are unacquainted with the intricacies of coding and website development and they have done so while making a good profit for themselves as well. The field has a good amount of competition today and there are a number of top-notch players who seem to cut above the competition.

A proper understanding of the ground realities of this sector and its major players can help Web hosting providers and Internet Service Providers (ISPs) while formulating their business plans and activities. Today we take a look at the performance of one of the top players – Squarespace. With its origins as a company set up from a dorm room with just one employee cum developer (it’s current CEO Anthony Casalena) in 2003, Squarespace has grown exponentially and is stated to be worth around $1.7 billion today. Let’s check out how well it would fit in for a Web hosting providing firm or ISPs.

Site building tools

Site building tools are arguably the most important thing that customers look for while picking a website builder. The degree of easiness with which these tools can be used is important considering the fact that a lot of the users would not have any formal knowledge about coding and website development.

Squarespace, unfortunately, falls behind when it comes to the ease of use. You can easily find other platforms which have website building tools that are far easier to use. But when it comes to availing yourself of the best templates for your website then you will have a tough time finding a platform which serves you better than Squarespace. They offer you the best there is. You also get a great degree of flexibility with regard to design. So if you are looking for a rich and professional look then Squarespace should be a natural choice. It is also one of the best options if you wish to take to blogging. However, getting your site up and running is going to be a bit tougher here.

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Premium Services

The services and convenience that you get for free are always limited and hence one should always keep an eye on the cost for premium services which can increase convenience. 

 Squarespace’s premium plans are a tad more expensive when compared with other players and range from $12 – $40. However, the highlight here is that even the cheapest plan comes with unlimited storage and bandwidth. The business plan is pegged at $18 and this is the cheapest plan for getting an online store. The $40 plan brings in features for advanced e-commerce needs. The value that you get by subscribing to the paid services is great but again, the pricing is on the higher side.

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Security and Add-ons

Squarespace offers a far less number of apps and there are compatibility issues as well with the apps. One of the fours apps that it offers is not supported on Android. In general compatibility issues of the websites across devices is satisfactory. The company has a dedicated team for maintaining the security of its websites which communicates with customers in case of necessity. Customers have the option to customise website permission and are provided with SSL. One more point to note is that the platform uses a Web Application Firewall (WAF) Technology. 

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Conclusion

Squarespace offers you a lot of quality options and that is exactly why it is one of the best in the business. However, the user is the one who should best know if the platform is the right one for his business plans. A proper study about the available market options and survey of individual business needs should be undertaken. The relative popularity of certain platforms can be utilised by ISPs to help their customers make more informed choices. I have also done an extensive analysis of other website building platforms such as Wix and Weebly with respect to the same factors discussed here. Check out those articles as well.